It is the band every girl under the age of 18 is talking about. It is One Direction and if the sold out One Direction tickets for the 2013 summer are any indication, the only direction this Irish quintet’s career is only going is up. Those seats were released before the end of the Up All Night Tour came to an end. Thus, the 2013 World Tour released a 101-date, 3-leg schedule and the fans were willing to purchase these concert tickets a year or more in advance. This officially makes the designation of this teen pop band as the British Invasion an undeniable reality. This also proved the buying power of teenage and pre-teen girls, or their influence in bothering their parents to purchase these lest they feel their wrath.
One Direction’s popularity is hardly a revolutionary development. Simon Cowell signed the group to his Syco music label and banked on the good looks of Niall Horan, Zayn Malik, Liam Payne, Harry Styles, and Louis Tomlinson. The looks, the Irish brogue, and the bubblegum lyrics have resulted in a true international phenomenon. Syco, Columbia Records, and TicketMaster have much invested in the success of this group, so the guys have had to endure the ugly side of the business. While they have not been forced to dress alike and learn ridiculously choreographed dance moves, they have been forced to have very public battles over their personal rights. These guys are all of age, but early on the labels were trying to push a morality clause on them. They rebelled, to many a girl’ delight, and have remained a force.
That force released the it’s latest single, Live While We’re Young, in September 2012. This is the first single for the new album, Take Me Home. Live While We’re Young is part rock and pop, a perfect song for the fan base at the end of the summer. One Direction toppled the mark for views in a 24-hour period on Vevo by Justin Bieber. Bieber struck back, but it is only a matter of time before One Direction raises the bar again.
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